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Let’s meet in Boston.

We’re at MarketingProfs B2B Forum, Nov 2–4. Catch our session with Ericsson, or come say hi at Booth #102.

November 2-4

Booth #102

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THE SESSION

Winning the AI-Assisted B2B Buyer

Monday, Nov 3 · 10:55 to 11:25am ET

Buyers now research with AI, search, peers and reviews before they ever talk to a vendor. Kelly Speiser from Ericsson walks through how her team reached buying committees earlier, including what they learned running paid placements inside AI experiences.

Add to my agenda
Blue card titled 'You'll walk away with:' listing three key takeaways: 01 How to spot which accounts and buying committees are in market, 02 What testing paid placements in AI taught Ericsson's team, 03 How to plan budget with foresight before spending.

Speakers

Smiling woman with long curly brown hair wearing a white blouse and navy blazer against a neutral gray background.
Kelly Speiser

Senior Manager of ABM & Acquisition Marketing

Ericsson

Smiling man with short black hair, wearing glasses, a white shirt, and a dark blue blazer, standing indoors with a blurred bookshelf and window in the background.
Shubham Jhaveri

Co-Founder & CTO

Predictiv

Smiling man with dark hair wearing a light gray checkered suit jacket, white shirt, and dark tie in a modern office with large windows and plants.
Cody Southern

SVP Global Sales

Predictiv