You Don’t Need More Leads. You Need to Activate the Right Ones.

58% of B2B teams already run a blend of demand gen and ABM—yet pipelines still lag.

Why?
Because the highest-value opportunities are hiding in plain sight.

You're Spending on Demand. But Losing Revenue to the Dark Funnel

Campaigns are live, and signals are firing. Yet, pipeline often isn't adding up. The challenge isn't a lack of demand; it's a critical lack of visibility.

91%

are concerned about missing revenue from unidentified opportunities.

42%

of your Total Addressable Market (TAM) is typically left untouched

44%

say limited visibility into dark funnel behavior is a top challenge

Shift From Basic Lead Gen to Revenue Intelligence

Let's be real: most B2B teams aren't lacking data; they're often drowning
in it.

Predictiv Intelligence cuts through the noise. We connect scattered firmographic, behavioral, intent, and sales feedback into a single, actionable revenue view.

  • Signal data is fragmented across tools, teams, and systems

  • Data is incomplete, outdated, or missing key buying indicators

  • Campaigns stop at one contact—ignoring the rest of the buying committee

  • “Leads” are handed to sales without context or prioritization

  • High-fit, ready-to-buy opportunities fall through the cracks—or get scooped by competitors

We definitely have a lot of different signals... It’s multiple signals indicating that there is intent. Just trying to see across multiple different signals

Natalie Marcotullio
Head of Growth & Product Marketing

How Predictiv AI Powers
Revenue Activation

Your pipeline feels incomplete because, for most B2B teams, it is. Most B2B teams drown in disconnected data, missing the signals that matter.

90% of marketing leaders say misprioritization leads to wasted spend and missed targets.

We close the Clarity Gap.

Here's how our Predictiv Intelligence strategically unify signals, reveal hidden opportunities, prioritize high-propensity accounts, and activate full buyer commit

Total Revenue Landscape

Your revenue landscape is bigger than you think. Predictiv unifies fit, intent, and first-party signals to expose the dark revenue hiding in your market—so you can prioritize what’s ready to activate, and stop chasing what’s not.

91% of B2B marketing leaders are concerned about missing revenue from unidentified opportunities within their total addressable market (TAM)

Revenue Signal Mixer

The Revenue Signal Mixer unifies every revenue signal—first-party intent, firmographics, 40K+ install-base tech insights, and full buying committee activity—into one actionable intelligence layer. No more guesswork. Just a clear, prioritized path to the accounts most likely to convert.

85% of B2B marketing leaders rely on first-party data (e.g., CRM, website analytics) to identify and prioritize their target audience or accounts

Intent Progression

It shows which high-propensity accounts are actually moving—not just clicking. This signal tracks real pipeline momentum across the buyer journey, giving you the data to prove your campaigns are driving revenue, not just noise.

90% of B2B marketers measure success based on revenue or pipeline contributions.

Data Enrichment

See which technologies your prospects already use. Target accounts based on compatibility, competitive gaps, or industry-specific adoption trends.

93% of high-impact teams refresh their audience or account prioritization strategies at least twice a year

Lead Gen Gets You Contacts. Revenue Activation Gets You Pipeline.

We don’t replace your tech stack. We replace the guesswork.

Compare Solutions
Logo Mark
Predictiv
Lead Gen Vendors
Intent Data Vendors
Primary Focus
Revenue activation
Contact volume
Behavioral insight
Execution
In-house, first-party
Outsourced, black-box
No execution
Targeting
Full buying committees
Individuals
Account-level only
Signals Used
Unified revenue signals (firmo, demo, tech, intent, behavior)
Static firmographic data
Intent + content consumption
Control & Visibility
Full transparency & QA
Low
Medium
Output
Opportunities → Pipeline
Leads → CRM
Signals → spreadsheets
Funnel Coverage
Full-funnel execution
Top-of-funnel only
Pre-funnel intent

The Revenue Activation Framework

A simple approach built for high-performance teams: find what others miss—and act on it faster.

Unify Signals

Connect all buying signals into one clear picture

Identify Hidden Pipeline

Uncover dark funnel, closed-lost, and overlooked intent

Prioritize What’s Ready

Focus on conversion-ready opportunities

Activate Full Committees

Engage every decision-maker, across every channel

What 100 B2B Marketers are Seeing

We lean into behavioral data, not just demographics. That’s what tells us who’s actually in-market
Kristen Van Laren
Head of Marketing
Problem
Marketing Agencies
Pressure to drive pipeline with fewer resources and tighter targeting.
How Predictiv Helps
Surface in-market accounts, reduce spend on low-fit audiences, and accelerate MQL-to-SQL conversion.
Our ABM test cohorts are small by design—it helps us fail fast and double down when something clicks.
David Sim
VP of Growth Marketing & Ops
Problem
ABM Leaders
Breaking into high-fit accounts and engaging full buying committees.
How Predictiv Helps
Activate entire buyer groups across display, email, and syndication—with messaging personalized to the persona.
Just because someone does download something doesn't mean they're ready to buy... I think some of the signals can be misleading
Charlie Riley
Head of Marketing
Problem
Field & Partner Marketers
Proving regional pipeline influence and aligning with sales or partners on execution.
How Predictiv Helps
We eliminate regional fragmentation by using our revenue signal mixer (unifying intent, first-party, and sales feedback) to achieve a shared view of account readiness across global, regional, and sales teams.
“You can’t just plug a name into an email and call it personalization. It has to speak to their day-to-day pain.”
Nick McGuire
Head of Demand Generation
Problem
Demand Gen Leaders
Pressure to drive pipeline with fewer resources and tighter targeting.
How Predictiv Helps
Run high-performing campaigns with clear buyer data, multi-channel activation, and complete control over execution.

Uncover Hidden Pipeline. Prove ROI. Accelerate Growth.

Predictiv isn’t about potential. It’s about performance. Here's what revenue teams are seeing when they activate with us.

40:1

Pipeline-to-Expense Ratio

11x

MQL-to-Opportunity Conversion Rate

You Know What to Do. We Help You Do It Better.

Your team has the strategy. The targeting. The plan.

Predictiv gives you the execution engine to activate it at scale—across buyers, channels, and the full funnel.

Whether you’re trying to accelerate pipeline, engage buyer committees, or uncover what your CRM’s not showing you—we’ll help you see it, prioritize it, and activate it.

Get The Answers You Need

Every B2B company has different needs. That’s why we give you two ways to use our intent-powered buyer and account intelligence. Pick one path, or mix and match based on your goals.

You mention the "dark funnel." What is the risk to my business if I don't gain visibility into this behavior?

The risk is significant: 91% of teams are concerned about missing revenue from unidentified opportunities, especially since 44% cite limited visibility into dark funnel behavior as a top challenge

My team is already overwhelmed with disconnected data. How does Predictiv Intelligence ensure we aren't "drowning" in more noise?

Predictiv Intelligence cuts through the noise. It connects scattered firmographic, behavioral, intent, and sales feedback into a single, actionable revenue view, helping to close the Clarity Gap caused by fragmented, incomplete, or outdated signal data

What specific types of fragmented data does the Revenue Signal Mixer unify into one actionable intelligence layer?

The Revenue Signal Mixer unifies every revenue signal, including first-party intent, firmographics, 40K+ install-base tech insights, and full buying committee activity

How does Predictiv help us prove that marketing spend is driving real pipeline momentum, rather than just basic interaction?

Intent Progression tracks real pipeline momentum across the buyer journey. This signal shows which high-propensity accounts are actually moving—not just clicking—providing the data necessary to prove your campaigns are driving revenue

Beyond standard demographics, what unique targeting capabilities does the Data Enrichment feature offer?

Data Enrichment allows you to see the technologies your prospects already use. This insight enables refined targeting based on compatibility, competitive gaps, or industry-specific adoption trends

What is the Revenue Activation Framework, and what are its core steps?

he Revenue Activation Framework is a simple approach built for high-performance teams to help them find opportunities others miss and act faster. The four core steps are: Unify Signals into one clear picture; Identify Hidden Pipeline (uncovering dark funnel, closed-lost, and overlooked intent); Prioritize What’s Ready (focusing on conversion-ready opportunities); and Activate Full Committees (engaging every decision-maker across every channel)

Is Predictiv's data GDPR & CCPA compliant?

Predictiv adheres to GDPR and CCPA compliance. For further details, please refer to our privacy policy.

How does Predictiv Intelligence help resolve the issue of fragmented data?

redictiv Intelligence cuts through the noise because, for most teams, signal data is fragmented across tools, teams, and systems, or it is incomplete and outdated. Predictiv connects scattered firmographic, behavioral, intent, and sales feedback into a single, actionable revenue view, which closes the Clarity Gap

How is Predictiv different from other data tools?

Predictiv distinguishes itself through a solution-oriented approach, prioritizing data quality. Our commitment is reflected in the provision of first party B2B contact & company data, complemented by unified intent sourced internally and through partnerships with intent leaders such as LeadSift and Bombora.

What if I have more questions or need support?

Our dedicated customer support team is ready to assist you. Feel free to reach out to us at support@predictivdata.com.