Your Dashboard is Green. So Why is Revenue Flat?
You know the feeling. Marketing hits the lead commit. The MQL chart is up and to the right. The dashboard is flashing green.
But when Sales picks up the phone... silence.
We call this the "Clarity Gap."
It happens when we mistake Activity (someone downloading a PDF) for Acceleration (someone actually ready to buy).
While your team is chasing that one person who clicked a link, a "Ghost Committee" of 6 to 10 other people; the CFO, the Tech Lead, the VP are debating your product in the background. And right now, you can’t see them.
Based on a survey of 100 marketing leaders, this guide isn't just theory—it's a repair kit for your pipeline.
The Framework Behind Real Revenue Movement
Here’s what you’ll find inside:
The "Un-Siloing" Manual
How to stop treating Intent, CRM, and Web traffic as separate worlds and build a single "truth" layer using Signal Unification.
The "Ghost Hunter’s" Guide
A tactic called Multi-Threaded Activation that helps you find the Executive Sponsor and Technical Evaluator who never fill out forms.
The "Signal vs. Noise" Filter
A stealable Multi-Opportunity-Signal Scoring Model that weights leads based on real buying intent (35–40%) and tech fit (15–20%), turning prioritization into a math equation.
The 90-Day Roadmap
A week-by-week implementation plan—from Assessment (Weeks 1–4) to Scaling (Weeks 9–12)—so you know exactly what to do next Monday.
